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Responsibility Has Its Rewards Events
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The Responsibility Has Its Rewards campaign promotes positive fan behavior, responsible alcohol consumption, and the designated driver program at sports and entertainment facilities. Partners in the campaign include NHTSA - the U.S. Department of Transportation's National Highway Traffic Safety Administration, state offices of highway safety, professional and collegiate sports, entertainment facilities, concessionaires, stadium service providers, the beer industry, and broadcasters.
 
Key Campaign Messages
  • Fans Don't Let Fans Drive Drunk - Always Have Designated Driver
  • Buckle Up - Every Trip, Every Time
  • We Don't Serve Teens - Never Provide Alcohol To Minors
2013
May 20, 2013, RHIR at the Houston Astros game vs. Kansas City Royals
May 18, 2013, RHIR at the Vancouver whitecaps FC Rivalry Match vs. Portland Timbers
May 12, 2013, RHIR at the Houston Dynamo Rivalry Match vs. Sporting KC
May 10, 2013, RHIR with Miller Lite at Washington Nationals game vs. Chicago Cubs
May 5, 2013, Responsible NASCAR fans rewarded at Talladega Superspeedway
April 27, 2013, Responsible NASCAR fans rewarded at Richmond International Raceway
April 21, 2013, RHIR at the D.C. United Rivalry Match vs. Philadelphia Union
April 19, 2013, RHIR and the Milwaukee Brewers
April 10, 2013, TEAMUp2Win! at the NCAA Women's Final Four
April 9, 2013, TEAMUp2Win! at the NCAA Men's Final Four
April 7, 2013, RHIR at the Chicago Fire Rivalry Match vs New York Red Bulls
March 22 - March 23, 2013, RHIR at Copa Univision Tampa Bay
March 16, 2013, RHIR at Seattle Sounders FC Match Versus Portland Timbers
February 20, 2013, RHIR at 2013 NBA All-Star Game and Jam Session
February 4, 2013, RHIR at Super Bowl XLVII
January 5, 2013, RHIR at 2013 NCAA Division I Football Championship
January 2, 2013, Rose Bowl Responsibility Promotion with Coors Light
January 2, 2013, New England Patriots Recognized as Top NFL Team for Designated Drivers
 
2012
December 28, 2012, Ravens Recognized in Top 5 in NFL for Designated Drivers
December 26, 2012, Phoenix Suns Fan PSA Filming
December 3, 2012, Redskins Fans Don't Let Fans Drive Drunk
December 1, 2012, RHIR at MLS Cup 2012TM
November 29, 2012, RHIR at Falcons Game
October 28, 2012, Chiefs Fans Don't Let Fans Drive Drunk
October 27, 2012, Tigers Designated Driver Recognized at 2012 World Series Game 3
October 24, 2012, Giants Designated Driver Recognized at 2012 World Series Game 1
October 21, 2012, RHIR with Whitecaps FC for Cascadia Responsibility Challenge
October 21, 2012, Giants Fans Don't Let Fans Drive Drunk
October 15, 2012, Partners Promote Bud Light Good Sport at Qualcomm Stadium
October 13, 2012, Responsible NASCAR fans rewarded at Charlotte Motor Speedway
October 7, 2012, RHIR with Sounders FC for Cascadia Responsibility Challenge
October 7, 2012, Responsible NASCAR fans rewarded at Talladega Superspeedway
September 30, 2012, Falcons Fans Don't Let Fans Drive Drunk
September 30, 2012, Broncos Fans Don't Let Fans Drive Drunk
September 30, 2012, Texans Fans Don't Let Fans Drive Drunk
September 29, 2012, RHIR at Bank of America Atlanta Football Classic
September 23, 2012, RHIR at New Hampshire Motor Speedway
September 16, 2012, RHIR at Chicagoland Speedway
September 15, 2012, RHIR with Timbers for Cascadia Responsibility Challenge
September 12, 2012, Partners Promote Budweiser Good Sport at Petco Park
September 8, 2012, RHIR at Richmond International Raceway
August 25, 2012, RHIR with Timbers for Cascadia Responsibility Challenge
August 18, 2012, RHIR with Seattle Sounders FC for Cascadia Responsibility Challenge
July 26, 2012, Partners Promote Budweiser Good Sport at 2012 AT&T MLS All-Star Game
July 15, 2012, Jets and Giants Honor Designated Drivers at Fantasy Football Event
July 18, 2012, New York Red Bulls Fan PSA Filming
July 15, 2012, RHIR at New Hampshire Motor Speedway
July 11, 2012, TEAM Coalition Recognizes Designated Driver at 2012 MLB All-Star Game
June 21 - 25, 2012, TEAM Coalition at the NCAA Men's College World Series
June 18, 2012, RHIR at NBA Finals 2012 Game 3
June 17, 2012, Chicago Fire Fan PSA Filming
June 13, 2012, RHIR at NBA Finals 2012 Game 1
May 30, 2012, Chicago Cubs, Partners Promote Responsibility On Memorial Day
May 29, 2012, Responsible NASCAR fans rewarded at Charlotte Motor Speedway
May 7, 2012, Responsible NASCAR fans rewarded at Talladega Superspeedway
April 30, 2012, Responsible NASCAR fans rewarded at Richmond International Raceway
March 30, 2012, Arizona Diamondbacks Win Designated Driver Challenge with Colorado Rockies
March 30 - April 1, 2012, TEAMUp2Win! at the NCAA Men's Final Four
March 30 - April 1, 2012, TEAMUp2Win! at the NCAA Women's Final Four
March 24, 2012, Indianapolis Colts Win Designated Driver Challenge with Jacksonville Jaguars
March 23, 2012, Cleveland Browns Win Designated Driver Challenge with Cincinnati Bengals
March 9, 2012, Washington Redskins Win Designated Driver Challenge with New York Giants
March 5, 2012, RHIR at NBA All-Star Game and Jam Session
March 2, 2012, Miami Dolphins Win Designated Driver Challenge with New York Jets
February 14, 2012, Arizona Cardinals Win Designated Driver Challenge with St. Louis Rams
February 13, 2012, San Diego Chargers Win AFC West Designated Driver Challenge
February 10, 2012, RHIR at Super Bowl XLVI
January 31, 2012, RHIR at 2012 NHL All-Star Game®
January 7, 2012, RHIR at 2012 NCAA Division 1 Football Championship
January 2, 2012, RHIR at 2012 NHL Winter Classic
 
 
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