| The Responsibility Has Its Rewards campaign promotes positive fan behavior, responsible alcohol consumption,
and the designated driver program at sports and entertainment facilities. Partners in the campaign include NHTSA - the U.S. Department of Transportation's National Highway Traffic Safety Administration,
state offices of highway safety, professional and collegiate sports, entertainment facilities, concessionaires, stadium service providers, the beer industry, and broadcasters.
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Key Campaign Messages
- Fans Don't Let Fans Drive Drunk - Always Have Designated Driver
- Buckle Up - Every Trip, Every Time
- We Don't Serve Teens - Never Provide Alcohol To Minors
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| 2011 |
December 1, 2011, RHIR at 2011 NASCAR Sprint Cup Series Champions WeekTM
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November 21, 2011, RHIR at MLS Cup 2011TM
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November 17, 2011, RHIR at Broncos Game
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November 3, 2011, MLB World Series Game 3
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November 3, 2011, MLB World Series Game 1
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September 26, 2011, RHIR at HBCU Bank of America Atlanta Football Classic
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August 27, 2011, Minnesota Vikings Fan PSA filming
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August 19, 2011, Green Bay Packers Fan PSA filming
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August 16-17, 2011, Washington Nationals Fan PSA filming
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July 27, 2011, TEAM at 2011 AT&T MLS All Star Game
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July 8-12, 2011, RHIR at MLB All-Star Game
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June 25-26, 2011, Milwaukee Brewers Fan PSA Filming
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June 20-22, 2011, Chicago White Sox Fan PSA Filming
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June 18-19, 2011, RHIR at the Gold Cup
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June 17-21, 2011, TEAM at the NCAA 2011 Men's College World Series
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June 6, 2011, Dallas Mavericks' Designated Driver Receives Ultimate Reward at 2011 NBA Finals
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June 1, 2011, Miami Heat Designated Driver Receives Ultimate Reward at 2011 NBA Finals
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May 16, 2011, Detroit Tigers Fan PSA Filming
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May 9, 2011, RHIR with the Houston Astros
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April 1 - 5, 2011, TEAMUp2Win! at the NCAA Men's Final Four
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April 1 - 3, 2011, TEAMUp2Win! at the NCAA Women's Final Four
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February 20, 2011, RHIR at NBA All Star Game Jam Session
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Jan 27 - Feb 6, 2011, RHIR at NFL Experience
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February 6, 2011, RHIR at Super Bowl XLV
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January 30, 2011, RHIR at NHL All-Star Game
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January 7, 2011, RHIR at NCAA DI Football Championship
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| 2010 |
November 27, 2010, HBCU Bayou Classic
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November 21, 2010, RHIR at MLS Cup 2010
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October 31, 2010, New York Jets Fan PSA Filming
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October 30, 2010, World Series Game 3
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October 27, 2010, World Series Game 1
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September 29, 2010, Chicago Bears and MillerCoors promote responsibility at Soldier Field
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September 26, 2010, New York Giants Fan PSA Filming
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September 25, 2010, HBCU Atlanta Classic
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August 26, 2010, New Orleans Saints Fan PSA Filming
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August 22, 2010, San Francisco 49ers Fan PSA Filming
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August 21, 2010, San Diego Chargers Fan PSA Filming
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July 31, 2010, Buffalo Bills Fan PSA Filming
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July 28, 2010, TEAM at the 2010 AT&T MLS All-Star Game
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July 9-13, 2010, TEAM at the 2010 MLB All-Star Game
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June 21-25, 2010, TEAM at the NCAA Men's College World Series
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June 8, 2010, Boston Celtics Designated Driver for the Season Attends 2010 NBA Finals Game 3
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June 3, 2010, Designated Driver, NBA Fan Receives Ultimate Reward During 2010 NBA Finals
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May 11, 2010, Los Angeles Angels of Anaheim Fan PSA Filming
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April 30, 2010, TEAM at the Kentucky Derby Festival in Louisville, KY
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April 29, 2010, TEAM at the Houston Astros Responsibility Day
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April 17, 2010, D.C. United Fan PSA Filming in Washington, D.C.
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April 10, 2010, RHIR with the Milwaukee Brewers
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TEAM Up 2 Win! at NCAA Men's and Women's Final Four
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April 2-4, 2010, RHIR at the NCAA Men's Final Four in Indianapolis, IN
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April 2-4, 2010, RHIR at the NCAA Women's Final Four in San Antonio, TX
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March 27, 2010, LA Galaxy Fan PSA Filming in Carson, CA
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March 26, 2010, Chivas USA Fan PSA Filming in Carson, CA
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February 10-13, 2010, RHIR at the 2010 Jam Session and NBA All Star Weekend
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January 31, February 7, 2010, RHIR at the 2010 Pro Bowl and Super Bowl XLIV
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| 2009 |
December 18, 2009, RHIR at the 2009 NCAA Division I Football Championship
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November 28, 2009, RHIR at the Bayou Classic
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November 25, 2009, RHIR with the Colorado Avalanche
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November 24, 2009, RHIR with the Denver Nuggets
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November 22, 2009, RHIR at MLS Cup 2009
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November 22, 2009, RHIR with the Jacksonville Jaguars
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October 26, 2009, RHIR with the Washington Redskins
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October 25, 2009, RHIR with the Dallas Cowboys
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September 26, 2009, RHIR at the Atlanta Bank of America Classic
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September 13, 2009, RHIR with the Arizona Cardinals
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September 12, 2009, RHIR at the Southern Heritage Classic
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August 31, 2009, RHIR with the Houston Texans
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August 30, 2009, RHIR with the Denver Broncos
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August 29, 2009, RHIR with the Detroit Lions
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August 22, 2009, RHIR with the Seattle Seahawks
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August 15, 2009, RHIR with the San Diego Chargers
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August 13, 2009, RHIR with the Pittsburgh Steelers
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August 6, 2009, RHIR with the New England Patriots
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July 29, 2009, RHIR at MLS All Star Game and Carnival
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July 9 - July 14, 2009, RHIR at MLB Fanfest and All Star Game
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June 17-24, 2009, RHIR at the 2009 College World Series in Omaha, NE
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June 14, 2009, RHIR with the Kansas City Royals
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June 13, 2009, RHIR with the Kansas City Wizards
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June 10, 2009, RHIR with the Houston Dynamo
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June 10, 2009, Designated Drivers, NBA Fans Receive Ultimate Reward During 2009 NBA Finals
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May 23, 2009, RHIR with the Florida Marlins in Miami Gardens, FL
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May 16, 2009, RHIR with FC Dallas in Frisco, TX
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May 13-14, 2009, TEAM at the Navy Safety Fair in San Diego, CA
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May 10, 2009, RHIR with the Cleveland Indians in Cleveland, OH
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May 2, 2009, RHIR with the Colorado Rapids in Denver, CO
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April 12, 2009, RHIR with the Oakland Athletics in Oakland, CA
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April 11, 2009, RHIR with the Milwaukee Brewers in Milwaukee, WI
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April 11, 2009, RHIR with the San Jose Earthquakes in Oakland, CA
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April 4-5, 2009, RHIR at the NCAA Women's Final Four in St. Louis, MO
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April 4, 2009, RHIR with the Philadelphia Phillies in Philadelphia, PA
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April 3-5, 2009, TEAM Up 2 Win! and RHIR at the NCAA Men's Final Four in Detroit, MI
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March 18, 2009, RHIR with the Seattle Sounders FC
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February 11 - February 16, 2009, RHIR at Jam Session for NBA All-Star Game
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January 23 - February 1, 2009, RHIR at NFL Experience and Super Bowl XLIII
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January 25, 2009, RHIR with the Seattle Mariners
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January 24, 2009, RHIR with the Texas Rangers
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| 2008 |
December 20, 2008, RHIR with the EagleBank Bowl
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December 19, 2008, RHIR with NCAA DI Football Championship Subdivision
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December 6, 2008, RHIR with Detroit Red Wings
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December 5, 2008, RHIR with Detroit Pistons
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November 23, 2008, RHIR with MLS at MLS Cup 2008
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October 29, 2008, RHIR with NHL at Anaheim Ducks
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October 25, 2008, World Series Game 3
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October 22, 2008, World Series Game 1
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August 25, 2008, RHIR with NFL at San Diego Chargers
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August 11, 2008, RHIR with NFL at Green Bay Packers
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July 24, 2008, RHIR with MLS at All Star Game & Soccer Celebration in Toronto, Ontario, Canada
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July 11 to 15, 2008, RHIR with MLB at All-Star Game & FanFest in NYC
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June 13 to 20, 2008, RHIR with NCAA at the College World Series
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May 3, 2008, Click It For Tickets with Delaware Office of Highway Safety, and Dover International Speedway
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May 1, 2008, RHIR with the Boston Red Sox
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April 30, 2008, RHIR with the New York Yankees
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April 27, 2008, RHIR with the Philadelphia Eagles
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April 22, 2008, RHIR with the Colorado Rockies
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April 16, 2008, RHIR with the Detroit Tigers
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April 13, 2008, RHIR with the Houston Astros
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April 12, 2008, RHIR with the Arizona Diamondbacks
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April 5, 2008, RHIR with the Cincinnati Reds
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April 4 - 8, 2008, RHIR at NCAA Men's Basketball Final Four in San Antonio, Texas
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April 1, 2008, RHIR with the San Diego Padres
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February 23, 2008, RHIR at Tampa Bay Raysfest
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February 13 - 17, 2008, RHIR at Jam Session for NBA All-Star Game
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January 25 - February 3, 2008, RHIR at NFL Experience for Super Bowl XLII
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January 27, 2008, RHIR at Minnesota TwinsFest
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| 2007 |
November 18, 2007, RHIR at MLS Cup 2007 at RFK Stadium
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October 27, 2007, RHIR at MLB World Series Game 3 at Coors Field
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October 24, 2007, RHIR at MLB World Series Game 1 at Fenway Park
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August 31, 2007, RHIR at 2007 Bengals Pre-Season Game
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July 28, 2007, RHIR at 2007 Buffalo Bills Training Camp
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July 20-22, 2007, RHIR at 2007 Florida Marlins games
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July 19, 2007, RHIR at the MLS Sierra Mist All-Star Game and Soccer Celebration
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July 6 to June 10, 2007, RHIR at the MLB All-Star Game and FanFest
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June 14 to June 24, 2007, RHIR at the NCAA College World Series
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June 7, 2007, RHIR at CONCACAF Gold Cup at Home Depot Center
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June 5, 2007, RHIR at Milwaukee Brewers game
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May 13 to June 3, 2007, Dover 400 Click It Or Ticket Contest
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April 28, 2007, RHIR at Minnesota Vikings Draft Party
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April 2, 2007, Miller Brewing Company supports RHIR during college basketball tournament
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March 30 thru April 2, 2007, RHIR at NCAA Men's Basketball Final Four in Atlanta, GA
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March 16 thru March 18, 2007, RHIR at MLB Spring Training Weekend at Universal Orlando
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February 18, 2007, RHIR at NBA All-Star Game in Las Vegas, NV
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February 4, 2007, RHIR at Super Bowl XLI at Dolphin Stadium in Miami, FL
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January 27, 2007, RHIR at Chicago White Sox SoxFest in Chicago, IL
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January 15, 2007, RHIR at St. Louis Cardinals Winter Warm Up in St. Louis, MO
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| 2006 |
November 12, 2006, RHIR at MLS Cup at Pizza Hut Park in Frisco, TX
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November 11, 2006, RHIR at NASCAR Busch Series Race at PIR
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October 21, 2006, RHIR at MLB World Series Game 3 at Busch Stadium
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October 21, 2006, RHIR at MLB World Series Game 1 at Comerica Park
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September 26, 2006, RHIR at Nissan Pavilion, Live Nation Concert
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September 1, 2006, RHIR at 2006 Green Bay Packers Pre-Season Game
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August 20, 2006, RHIR at NASCAR Nextel Cup GFS Marketplace 400
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August 5, 2006, RHIR at 2006 Sierra Mist MLS All-Star Game
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July 29, 2006, RHIR at 2006 Buffalo Bills Training Camp
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July 7 to 11, 2006, RHIR at 2006 MLB All-Star Game and Fan Fest
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June 30, 2006, RHIR at World Cup Viewing Party
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June 16 to 18, 2006, RHIR at Elko Motorcycle Jamboree
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May 20, 2006, RHIR at Preakness
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April 29, 2006, RHIR at Minnesota Vikings Draft Party
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April 29, 2006, RHIR at Chicago Bears Draft Party
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April 21 and 22, 2006, RHIR at Phoenix International Raceway
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March 31 thru April 2, 2006, RHIR at NCAA Final Four
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March 11 and 12, 2006, RHIR at Las Vegas Motor Speedway
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February 16 to 21, 2006, RHIR at 2006 NBA All-Star Game and Jam Session
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February 1 to 6, 2006, RHIR at Super Bowl XL and NFL Experience
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| 2005 |
October 14 and 15, 2005, RHIR at Lowe's Motor Speedway
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September 1, 2005, RHIR at California Speedway
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August 21, 2005, RHIR at Michigan International Speedway
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July 9, 2005, RHIR at 2005 MLB All-Star Game and Fan Fest
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