Major League Baseball (MLB) and Techniques for Effective Alcohol Management
Coalition (TEAM) collaborated for the sixth year in a row on the Responsibility Has Its Rewards (RHIR) national campaign
at the 2010 MLB All-Star Game in Anaheim, CA. Other partners in responsibility include the Los Angeles Angels of Anaheim, Anheuser-Busch, ARAMARK and the National Highway Traffic Safety Administration (NHTSA), a division of the U.S. Department of Transportation.
NATIONAL CAMPAIGN: Responsibility Has Its Rewards
FAMILY MESSAGE: Buckle Up - Every Trip, Every Time
ADULT MESSAGE (21+): Fans Don't Let Fans Drive Drunk
RHIR PARTNERS INCLUDE:
WHO: Fans and the Community
- Major League Baseball (MLB)
- Los Angeles Angels of Anaheim
- National Highway Traffic Safety Administration (NHTSA)
- TEAM Coalition (Techniques for Effective Alcohol Management)
WHAT: TEAM Coalition promoted responsible drinking, positive fan behavior and traffic safety in a variety of ways at the 2010 MLB All-Star Game.
WHERE: Anaheim Convention Center and Angels Stadium
- All-Star FanFest: At the TEAM Coalition Responsibility Has Its Rewards booth, 3,500 fans made the pledge to Go Above and Beyond by always buckling-up and never driving drunk were then asked to autograph a banner to affirm their commitment to responsibility.
The 8 foot by 10 foot banner, covered in signatures, will be displayed at Angel Stadium for the remainder of the 2010 baseball season.
Fans also received a souvenir photo with the campaign message and partner logos printed on the border of the photos.
Finally, daily prize drawings rewarded responsible fans with baseballs autographed by Angels star players among other items.
- All-Star Game Charity Fun Run Presented by Sport Authority and Nike TEAM Coalition brought the responsibility banner out to the second annual Fun Run so that runners could autograph it and affirm their commitment to never driving drunk and always having a designated driver.
More than 500 runners made the pledge to be responsible and autographed the banner.
And one lucky runner was randomly drawn as the winner of an autographed Angels baseball and other All-Star items.
- Responsibility Has Its Rewards sweepstakes The Chicago White Sox Designated Driver for the Season - Edward Rosenthal - won the RHIR sweepstakes first prize trip to the 2010 MLB All-Star Game, including airfare, hotel, tickets to the State Farm Home Derby and the 81st MLB All-Star Game.
Mr. Rosenthal represents the record 360,000 MLB fans who pledged to be designated drivers during the 2009 MLB regular season.
WHEN: Friday, July 8, 2010 through Tuesday, July 13, 2010
US DOT / NHTSA 2008 NATIONAL DATA:
Major League Baseball: www.mlb.com
- In 2008, 11,773 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, a decline of 9.7% from the 13,041 fatalities in 2007
- Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.
- Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol, and fail to buckle up.
TEAM Coalition: an alliance of professional and collegiate sports, entertainment facilities,
concessionaires, stadium service partners, the beer industry, broadcasters, governmental traffic
safety experts, and others working together to promote responsible drinking and positive fan behavior
at sports and entertainment facilities. www.teamcoalition.org