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"The NFL strongly supports the TEAM program, and we are proud to be a member of the TEAM Coalition."
--- Roger Goodell, Commissioner, National Football League
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As Bronco fans enjoyed yet another magical performance by both the offense and defense in the come-from-behind victory over the New York Jets, many fans who pledged to be designated drivers at the November 17th game were recognized with a special reward. Designated drivers at the game received souvenir photos as an instant reward for their responsible behavior. This offer is part of the season-long AFC West Designated Driver Challenge.
During Broncos regular season games, adult fans are encouraged to pledge to be sober designated drivers at any guest service location at Sports Authority Field at Mile High, the Designated Driver booth located at gate 8 or at the Heat Is On tent outside the stadium near Gate 1.
The designated driver booth at gate 8 will be staffed by Colorado State Patrol troopers throughout the season.
The Broncos earn six points (a touchdown) for every fan that registers at the stadium. The Broncos score one point (point after) each time a fan “likes” the Broncos Designated Driver Challenge Facebook page.
Fans who pledge to be designated drivers receive a complimentary non-alcoholic beverage and a chance to be selected as the “Designated Driver of the Game.” Designated Drivers of the Game are recognized during the game and receive a $100.00 gift card to the team store. Congratulations to Jim Ferguson, the Broncos Designated Driver for the Game.
At the end of the regular season, one winner - the Designated Driver of the Season - will be selected and receive a $1000.00 gift card to the team store. And the Broncos Designated Driver of the Season is also entered to win the Responsibility Has Its Rewards sweepstakes, which could lead to a trip to Super Bowl XLVI© or the 2012 Pro Bowl©.
To qualify, designated drivers must:
- Be over the age of 21 and have a valid driver's license,
- Promise to not drink alcohol at the game, and
- Ensure a safe ride home from the game for their friends and family.
“The Colorado State Patrol strongly supports the Broncos and our partners in educating fans to be responsible when celebrating with alcohol by making sure they always have a sober designated driver,” said Col. James Wolfinbarger, chief of the Colorado State Patrol.
"Fan safety in the stadium has always been a top priority for the Broncos," said Andy Gorchov, General Manager of Sports Authority Field at Mile High. "We are proud that football fans are embracing the importance of using a designated driver by actively participating in this fan responsibility initiative."
"The competitive nature of the AFC West teams is really coming out as none of the teams want to lose to their rivals," said Kathy Casso, vice president of Corporate Social Responsibility for Anheuser-Busch. "Even though there will only be one victor in the Designated Driver Challenge, every fan who includes a designated driver in their game plan is part of the winning team."
"Whether fans are coming to the stadium or watching the game at a local bar, we encourage everyone to have a game plan to get home safely by designating a sober driver or taking public transportation," said Don Hunt, executive director of the Colorado Department of Transportation. "The Designated Driver Challenge serves as extra incentive for fans to make the right choice by never getting behind the wheel drunk."
"The success of the Designated Driver Challenge is a direct result of the commitment from the league, the teams and all the program partners," said Jill Pepper executive director of TEAM Coalition. "Teamwork is what this program is all about. We are demonstrating that when everyone - including the fans - takes responsibility, everyone wins."
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NATIONAL CAMPAIGN: Responsibility Has Its Rewards™
RHIR PARTNERS INCLUDE:
- Denver Broncos
- TEAM Coalition (Techniques for Effective Alcohol Management)
- Anheuser-Busch
- Colorado Department of Transportation
- Colorado State Patrol
- MADD
WHO: Fans and the Community
WHAT: Denver Broncos and designated-driver program partners invited fans
to take the pledge to be responsible football fans, which means always having a designated driver. Responsible fans received a free souviner photo of themselves with the logos of the partners and the responsibility message on the border.
WHERE: Sports Authority Field at Mile High
WHEN: Thursday, November 17, 2011
Denver Broncos: The Denver Broncos, Bud Light, Colorado Department of Transportation and Centerplate encourage fans to act responsible and be “Good Sports” while enjoying the game.
Fans may visit the Guest Relations Centers located at sections 105, 122, 508 and 534 during Broncos home games for information on how fans over 21 can sign up to be a sober designated driver and receive a complimentary Coca-Cola or O’Doul’s.
As a designated driver, fans pledge not to drink alcoholic beverages during the game and to provide responsible transportation for all members of their group.
While the designated driver program is only in operation for select events, the Denver Broncos, Bud Light and Centerplate remind you that it is always important to drink responsibly and to drive safely.
In addition, the Broncos, Stadium Management Company, LLC and their business partners are proud members of TEAM Coalition.
Participating in TEAM Coalition and utilizing its many resources to better train staff in safe effective alcohol management techniques enables the stadium to work under one alcohol management training program. www.DenverBroncos.com
Bud Light Good Sport: Budweiser and Bud Light’s Good Sport is a communications, training and management program designed to help stadium operators, team owners and concessionaires promote positive crowd behavior by encouraging fan responsibility at sporting events.
The program is activated in partnership with 99 teams in Major League Baseball, the National Football League, National Basketball Association, National Hockey League and Major League Soccer, with 18 new teams added to the “Good Sport” roster in 2010.
Additionally, “Good Sport”-like programs to encourage responsible drinking and the use of designated drivers are integrated into high-profile brand and sporting events throughout the year, including the Bud Light Hotel during Super Bowl week, Bud Light Pool Party in Las Vegas, MLB All-Star Game, NBA All-Star Game, NHL Winter Classic, the Kentucky Derby, select NASCAR races among many others. www.anheuser-busch.com
Colorado DOT: Each year in Colorado, more than 30,000 people are arrested for DUI and nearly 200 people are killed in alcohol-related traffic crashes – representing approximately 40% of Colorado’s total motor vehicle fatalities.
CDOT’s Office of Transportation Safety and Public Relations Office oversee programs and public awareness campaigns in an effort to fight this dangerous public safety issue. www.ColoradoDOT.info
Colorado State Patrol: Since 2001, the Colorado State Patrol has achieved remarkable success in reducing the fatal and injury crash rates through high visibility, strict enforcement and maximum deployment of available resources.
The 2011-2015 traffic safety strategy is designed to allow business unit managers the flexibility to formulate tactics build upon the vision of the agency while improving public safety.
The strategic plan emphasizes organizational outcome measures while empowering business unit managers to develop customized, intelligence-lead strategies to achieve desired results based on the challenges in their individual areas.
These performance measures and strategies will align at the organizational level to ensure the overall success of traffic safety strategies within the Patrol. www.Colorado.gov/StatePatrol
MADD: Our organization began with a mother who lost her child in a drunk driving crash.
She turned grief into positive change; her work and the work of so many other mothers, fathers, sisters and brothers started a movement that has saved 300,000 lives…and counting.www.MADD.org
TEAM Coalition: TEAM Coalition is an alliance of professional and collegiate sports, entertainment facilities, concessionaries, stadium service providers, the beer industry, distillers, broadcasters, traffic safety experts and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities.
TEAM Coalition members and supporters include the National Football League, Major League Soccer, Major League Baseball, NASCAR, National Basketball Association, National Hockey League, National Collegiate Athletic Association, ARAMARK, Delaware North Companies – Sportservice, Ovations Food Services, Beer Institute, National Beer Wholesalers Association, Anheuser-Busch Companies, MillerCoors, Brown-Forman, Live Nation, National Association of Broadcasters, Contemporary Services Corporation, Elite, International Association of Venue Managers, Stadium Managers Association and the National Highway Traffic Safety Administration.
For more information visit www.TEAMCoalition.org or www.RHIR.org
US DOT / NHTSA 2009 NATIONAL DATA:
- In 2009, 10,839 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, a decline of 7.4% from the 11,711 fatalities in 2008
- Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.
- Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol, and fail to buckle up.
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