TEAM Coalition - RHIR Promotion at 2011 NHL All-Star Game

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	"Our partnership with TEAM Coalition enables our fans to enjoy our game in a safe environment and receive important messaging about responsible alcohol consumption. We are proud to be a member of TEAM Coalition and to share in its mission to create a positive sports experience." --- Gary Bettman, Commissioner, National Hockey League


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NHL and Budweiser Partner With TEAM Coalition and
Responsibility Has Its Rewards National Campaign at
2011 NHL All-Star Game

Hockey fans gathered at RBC Center in Raleigh, NC to cheer on their favorite players at the 2011 NHL All-Star Game. Carolina Hurricanes fans dominated the crowd at the 58th Annual NHL All-Star Game and supported the home team all-stars - Eric Staal, Cam Ward and Jeff Skinner. More than 250 fans pledged to be Budweiser Good Sport designated drivers at the game. (left to right) Lisa Hartman (Atlanta Thrashers Designated Driver for the Season), her husband David and Jill Pepper (TEAM Coalition) at the NHL Super Skills Challenge. Hartman receives congratulations from Ann Marie Lynch (NHL) for being the grand prize winner of TEAM's Responsibility Has Its Rewards sweepstakes for designated drivers. Lisa and David Hartman smile for the camera immediately after Lisa's name is announced at the All-Star Game as the RHIR sweepstakes winner. (left to right) David Nobles - Budweiser Good Sport Designated Driver of the Game for the 2011 NHL All-Star Game receives his prize pack from Mandy Llanes (Anheuser-Busch). David Nobles is recognized on the RBC Center video board during the 3rd period of the 2011 NHL All-Star Game as the Budweiser Good Sport designated driver for the game. Gary MacConnell - the Budweiser Good Sport Designated Driver of the Game for the NHL Super Skills Challenge. (left to right) NHL All-Star Game fans pledge to be Budweiser Good Sport designated drivers. NHL All-Stars enter the ice from all directions to the delight of a sell-out crowd at RBC Center. The Budweiser Good Sport designated-driver program recognized Lisa Hartman as the RHIR sweepstakes winner at the 58th Annual NHL All-Star Game. Click here to view the details of the 2009/2010 *RHIR* sweepstakes.
NATIONAL CAMPAIGN: Responsibility Has Its Rewards^� RHIR PARTNERS INCLUDE: National Hockey League Anheuser-Busch TEAM Coalition (Techniques for Effective Alcohol Management) WHO: Fans and the Community WHAT: The Designated Driver for the Season for the Atlanta Thrashers - Lisa Hartman - attended the game as the winner of the *Responsibility Has Its Rewards* sweepstakes for designated drivers. WHERE: 2011 NHL All-Star Game at RBC Center in Raleigh, NC WHEN: Sunday, January 30, 2011 National Hockey League: www.nhl.com Anheuser-Busch: Budweiser Good Sport is a comprehensive action plan for influencing fan behavior at sporting events. Anheuser-Busch developed the program in 1986 to help stadium operators, team owners and concessionaires promote positive fan behavior, responsible drinking and the use of designated drivers at sporting venues.www.beeresponsible.com. TEAM Coalition: an alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service partners, the beer industry, broadcasters, governmental traffic safety experts, and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities. www.teamcoalition.org US DOT / NHTSA 2009 NATIONAL DATA: In 2009, 10,839 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, a decline of 7.4% from the 11,711 fatalities in 2008 Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts. Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol, and fail to buckle up.

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