TEAM Coalition and the National Basketball Association are supporting the designated driver programs at all NBA arenas during the 2010/11 season with a special incentive. Every arena offers fans a designated driver booth program. Fans who register to be a designated driver pledge to not drink alcohol, drive their friends and family home safely, and ensure that everyone always buckles up.

At the end of the season, one designated driver representing each NBA team will be selected. The NBA Designated Drivers for the Season representing the teams playing in the 2011 NBA Finals will each receive a grand prize of two (2) tickets to the first game of the 2011 NBA Finals^® played in the arena of their favorite team.

Click here for the Responsibility Has Its Rewards sweepstakes winners from last season.

One of the Designated Drivers for the Season representing an NBA team not competing in the NBA Finals^® will win a trip to the 2012 NBA All Star Game^®. Click here for sweepstakes rules.

Public Service Announcements

Radio
TEAM and the NBA produced 3 radio Public Service Announcements for the campaign.
Click to listen to "Designated Diver" (30 seconds)
Click to listen to "Play of the Game" (30 seconds)
Click to listen to "Game Show" (60 seconds)

Television PSAs
TEAM partnered with the Detroit Pistons and Denver Nuggets to produce video Public Service Annoucements with the fans.

   

Click on the image below to watch all the responsibility videos NBA fans have filmed:



2013 NBA All-Star Jam Session^®
TEAM Coalition promoted the Responsibility Has Its Rewards sweepstakes at the 2013 NBA All-Star Jam Session at the George R. Brown Convention Center in Houston, TX. Fans who attended Jam Session received a souvenir photo after making a pladge to always have a designated driver, never drive drunk, and always buckle up.


NBA All-Star Game^® and Jam Session^® Archives