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"This is an excellent program. It helped keep our fans safe last season and will continue to do so again this year."
--- Allan H. (Bud) Selig, Commissioner, Major League Baseball
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Soccer fans from around the country gathered together at Qwest Field in Seattle, WA to cheer on the Los Angeles Galaxy and Real Salt Lake at MLS Cup 2009TM.
TEAM Coalition participated in the
MLS Soccer Celebration, an interactive soccer-themed carnival for the fans before MLS Cup 2009. TEAM snapped free souvenir
photos of fans who had made the Responsibility Has Its Rewards pledge. TEAM Coalition partnered
with Major League Soccer for the event,
getting the message out about the importance of designating a driver, buckling up, and demonstrating
positive fan behavior.
In addition to the activities at the soccer celebration, the Designated Driver of the Season for Real Salt Lake,
Kyle Stockley, and the Designated Driver of the Season for the Los Angeles Galaxy Mona Stewart were able to attend the game with their guests and cheer on thier teams as the winners of the
Responsibility Has Its Rewards sweepstakes. Both Kyle and Mona pledged to be a designated driver at their home town stadiums.
Click here to view the details of the 2009 RHIR sweepstakes.
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View MLS Cup Photos
NATIONAL CAMPAIGN: Responsibility Has Its Rewards™
RHIR PARTNERS INCLUDE:
- Major League Soccer
- TEAM Coalition (Techniques for Effective Alcohol Management)
WHO: Fans and the Community
WHAT: Major League Soccer, and TEAM invited fans
to take the pledge to be responsible soccer fans, which means never drinking and driving, always having a designated driver and Always Buckle Up Every Trip Every Time. Team gave the responsible fans a free souviner photo of themselves at the Soccer Celebration.
Designated Drivers of the Season for Real Salt Lake and the Los Angeles Galaxy,
attended the game as the winners of the Responsibility Has Its Rewards sweepstakes for designated drivers.
WHERE: MLS Cup 2009 at Qwest Field in Seattle, WA
WHEN: Sunday, November 22, 2009
Major League Soccer: www.mlsnet.com
TEAM Coalition: an alliance of professional and collegiate sports, entertainment facilities,
concessionaires, stadium service partners, the beer industry, broadcasters, governmental traffic
safety experts, and others working together to promote responsible drinking and positive fan behavior
at sports and entertainment facilities. www.teamcoalition.org
US DOT / NHTSA 2008 NATIONAL DATA:
- In 2008, 11,773 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, a decline of 9.7% from the 13,041 fatalities in 2007
- Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.
- Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol, and fail to buckle up.
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